In Continuing Effort to Produce Original Content Google buys Frommer.
Google
made another foray into producing original content when it announced on
Monday its plans to buy the Frommer’s brand of travel guides from John Wiley & Sons to augment its local and travel search results, reports Claire Cain Miller on Tuesday in The New York Times.
Google will pay about $23 million for the brand, according to a person close to the deal who was not authorized to speak publicly about the terms. The companies declined to comment on the purchase price. It is a small acquisition for Google, but important for Google’s up-and-coming businesses in local search and reviews.
To take advantage of this ad spending, Google has been building local search and travel search engines. Though the content from Frommer’s could eventually be used in Google travel search — which is built on flight search technology from ITA Software, the company that Google bought last year — it will now be used for Google’s local search.
Google is not the only technology company trying to expand its reach in this way. Yahoo, AOL, Amazon.com, Apple and Netflix have all shown signs of wanting to become media companies to varying degrees.
Google has said repeatedly that it does not favor its own services in producing search results, but the issue is one of the central ones being investigated by the Federal Trade Commission in an antitrust review of Google.
Google Chrome (Photo credit: thms.nl)
Google will pay about $23 million for the brand, according to a person close to the deal who was not authorized to speak publicly about the terms. The companies declined to comment on the purchase price. It is a small acquisition for Google, but important for Google’s up-and-coming businesses in local search and reviews.
To take advantage of this ad spending, Google has been building local search and travel search engines. Though the content from Frommer’s could eventually be used in Google travel search — which is built on flight search technology from ITA Software, the company that Google bought last year — it will now be used for Google’s local search.
Google is not the only technology company trying to expand its reach in this way. Yahoo, AOL, Amazon.com, Apple and Netflix have all shown signs of wanting to become media companies to varying degrees.
Google has said repeatedly that it does not favor its own services in producing search results, but the issue is one of the central ones being investigated by the Federal Trade Commission in an antitrust review of Google.
Google Chrome (Photo credit: thms.nl)
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